28.09.2016

Engage Your Audience with Visual Content Marketing

Is your brand exploiting the visual content marketing trend? Don’t get left behind, check out our tips on how to incorporate powerful visuals into your marketing mix.

 

Using visual content in your marketing campaign is necessary to fully engage your audience. Research found that nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.1 Here’s some tips to help you capitalise on the increasing trend of visual content marketing.

 

Inspire
Consumers don’t always know what they want, but they are always looking for ideas and inspiration. Provide them with lots of creative content to open up your brand to new audiences and markets.

 

Show, don’t tell
Using visual content allows you to show consumers how your product or service works, instead of just telling them how amazing it is. Illustrate your product or service’s advantages in a creative and original way.

 

Use the creativity of consumers
Some brands engage with consumers by sharing customer-generated content. This works in a similar way to testimonials. Hearing something good about a certain brand from another consumer is more impactful than hearing it from the brand itself.

 

Humanise your brand
Use compelling visual content to humanise your brand and encourage consumers to interact. It can also help consumers relate to your business in new ways.

 

Be helpful
Provide visual checklists, tips or how-to infographics to consumers. These sorts of posts always perform well on social media, thanks to the share button.

 

Share experiences
If you have an event, make it easy for attendees to spread the word to others. Providing Wi-Fi access at your event and relevant hashtags to use on social media will increase exposure to other would-be attendees.

 

Adapt written content
Turn your most successful written content into something visual to draw fresh attention to existing content in a more easily digestible format.

 

Hopefully, these tips will help you to incorporate images, video and other captivating visual content into your brand’s content marketing strategy.

 

 

References:
1. Business 2 Community. http://www.business2community.com/content-marketing/34-compelling-content-marketing-stats-and-facts-01258894#rwMXIrfBq0cD6ytf.97. Accessed September 6, 2016.
2. Content Marketing Institute. http://contentmarketinginstitute.com/2014/04/visual-content-engage-audience-tips-examples/. Accessed September 6, 2016.